HANDMADE IN SPAIN
ROLE
E-commerce developer & Desiger
TOOLS
Shopify, Adobe Creative Suite
BACKGROUND
Catalinas was born by combining four passions: Spain, Mexico, summer and espadrilles.
The quality of Catalina’s espadrilles and honest communication are the company’s pillars. After eight years of living in Mexico and a pandemic in between, the team decided to dream big and got down to work.
We feel the need of the heart to give back to Mexico, from Spain, how much it has given us these years. In addition, we want to talk to you about wonderful places, so that you can travel with your Catalinas.
![](https://ximenagaray.com/wp-content/uploads/2018/09/DSC01655.jpg 2000w, https://ximenagaray.com/wp-content/uploads/2018/09/DSC01655-300x200.jpg 300w, https://ximenagaray.com/wp-content/uploads/2018/09/DSC01655-1024x682.jpg 1024w, https://ximenagaray.com/wp-content/uploads/2018/09/DSC01655-768x512.jpg 768w, https://ximenagaray.com/wp-content/uploads/2018/09/DSC01655-1536x1024.jpg 1536w)
BRIEF
The brand’s design had to be aligned with the handcrafted process they use for making the shoes, as well as the elegant movement of the breeze in summer.
MOODBOARD
![](https://ximenagaray.com/wp-content/uploads/2018/09/CatalinasBrandbook-scaled.jpg 2560w, https://ximenagaray.com/wp-content/uploads/2018/09/CatalinasBrandbook-300x145.jpg 300w, https://ximenagaray.com/wp-content/uploads/2018/09/CatalinasBrandbook-1024x495.jpg 1024w, https://ximenagaray.com/wp-content/uploads/2018/09/CatalinasBrandbook-768x372.jpg 768w, https://ximenagaray.com/wp-content/uploads/2018/09/CatalinasBrandbook-1536x743.jpg 1536w, https://ximenagaray.com/wp-content/uploads/2018/09/CatalinasBrandbook-2048x991.jpg 2048w)
![](https://ximenagaray.com/wp-content/uploads/2018/09/CatalinasBrandbook2-scaled.jpg 2560w, https://ximenagaray.com/wp-content/uploads/2018/09/CatalinasBrandbook2-300x145.jpg 300w, https://ximenagaray.com/wp-content/uploads/2018/09/CatalinasBrandbook2-1024x496.jpg 1024w, https://ximenagaray.com/wp-content/uploads/2018/09/CatalinasBrandbook2-768x372.jpg 768w, https://ximenagaray.com/wp-content/uploads/2018/09/CatalinasBrandbook2-1536x744.jpg 1536w, https://ximenagaray.com/wp-content/uploads/2018/09/CatalinasBrandbook2-2048x992.jpg 2048w)
![](https://ximenagaray.com/wp-content/uploads/2022/04/Catalinas_-07.png 3335w, https://ximenagaray.com/wp-content/uploads/2022/04/Catalinas_-07-300x74.png 300w, https://ximenagaray.com/wp-content/uploads/2022/04/Catalinas_-07-1024x253.png 1024w, https://ximenagaray.com/wp-content/uploads/2022/04/Catalinas_-07-768x190.png 768w, https://ximenagaray.com/wp-content/uploads/2022/04/Catalinas_-07-1536x380.png 1536w, https://ximenagaray.com/wp-content/uploads/2022/04/Catalinas_-07-2048x506.png 2048w)
![](https://ximenagaray.com/wp-content/uploads/2018/09/CatalinasBrandbook3-scaled.jpg 2560w, https://ximenagaray.com/wp-content/uploads/2018/09/CatalinasBrandbook3-300x145.jpg 300w, https://ximenagaray.com/wp-content/uploads/2018/09/CatalinasBrandbook3-1024x495.jpg 1024w, https://ximenagaray.com/wp-content/uploads/2018/09/CatalinasBrandbook3-768x372.jpg 768w, https://ximenagaray.com/wp-content/uploads/2018/09/CatalinasBrandbook3-1536x743.jpg 1536w, https://ximenagaray.com/wp-content/uploads/2018/09/CatalinasBrandbook3-2048x991.jpg 2048w)