Hi! I’m Ximena (or Meni) — a multidisciplinary digital designer focusing on web and e-commerce development. I’ve worked inside different companies from different backgrounds, such as agencies, consulting firms, and design studios. This has allowed me to possess a wide range of abilities to develop digital products that match the client’s business objectives, never forgetting about the visual aesthetics and user experience.

I am passionate about combining creativity and technology and strive to create visually appealing and user-friendly digital experiences. I believe that successful design goes beyond aesthetics and should also be functional, accessible, and intuitive. By understanding the needs and goals of the end-users, I aim to design solutions that not only captivate visually but also provide a seamless and enjoyable user journey.

EDUCATION
2019

EFTI, Spain Profesional Cycle

2018

IED Madrid, Spain Master on Brand Design

2017

CENTRO, Mexico Project Management for Creative Industries

2011-2015

Universidad Iberoamericana, Mexico B.A. Industrial Design

EXPERIENCE
2018 – TODAY

Freelancing

NOVEMBER 2020 – TODAY

Graphic Designer & Web Developer, Masbe Estudio

2019 – 2020

Designer, Efecto Colombo

2018 – 2019

Junior Designer, Meraki Studio Madrid

2016 – 2019

Administrador, Abejas por la Vida y la Salud

2015 – 2017

Sales Executive, Breuer Estudio

CERTIFICATES
2023

Webflow, Webflow 101

2020

The Interaction Design Foundation, Web Design for Usability

2019

The Interaction Design Foundation, Mobile User Experience (UX Design)

2019 

Google, Google Analytics Advanced Certification

2018 

Google, Google Analytics Beginner Certification

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